Wildkale Market is an online marketplace that connects New York-grown food with schools, institutions, and other buyers. Farmers and food producers can list their products on the platform, including any necessary New York State certifications. Buyers can search for available products or post bids for items they wish to purchase. Sellers can view these bids and quickly submit offers using the information already stored on the platform.

A buyer on Wildkale Market is responsible for purchasing food for an institution, such as a school, food pantry, or restaurant, and typically seeks wholesale quantities. Institutional buyers must have a .edu or .org email address, while restaurant buyers should contact contact@wildkale.com to obtain the necessary credentials.

A seller is a farmer or producer offering food products, which can range from fresh items like carrots, apples, and squash to processed goods such as beef patties, ravioli, pastries, and bread. To qualify as a seller, products must be grown or made in New York and have relevant NY certifications like NY30, EO32, NYFF, or Nourish. Sellers with questions about the certification process can reach out to contact@wildkale.com.

Quotes allow buyers to request product pricing from sellers directly. Buyers submit quote requests with specific product details, such as volume, through the platform. Sellers respond with a quote, and if the buyer accepts, the agreed price is saved in the system for easy reordering. Buyers and sellers can communicate through the quote messaging system, and the platform can also generate purchase orders and invoices. Buyers have the option to request product samples before committing to a purchase.

Bids are requests from institutions for specific items, with Wildkale Market providing a central hub where all active bids are easily accessible. Sellers can review these bids along with relevant details and any necessary documents stored on the platform, making it simple to respond. The platform’s bid messaging system enables direct communication between buyers and sellers, ensuring a smooth and efficient process.